I have a confession to make. I actually read Eat to Live by Dr. Joel Fuhrman over ten years ago. And I actually tried to follow it for a couple of hours. But I quickly determined that it was impossible to follow. For the couple of hours that I tried it, I didn't feel satisfied, and I questioned whether or not I was really getting all the nutrition that I needed.

It wasn't until I moved to where I live now and discovered the Eat Smart Live Longer Club that I began to take eating whole plant-based foods seriously. I was writing for SunSations, a local community magazine, at the time and I learned about the club from a fellow writer on the magazine, Ellie Dixon who had begun following the whole food, plant-based way of eating.

I attended my first meeting of the club and there were several hundred people at the meeting. It seemed like even more than that because that meeting was held in a smaller space than where the meetings are currently held. I had to search to find a seat in the room. But it seemed like I was on to something. Or I should say, the club was on to something.

I was reminded of that this afternoon while listening to Freakanomics on NPR. They talked about an experiment that was done in one town trying to figure out what message would get people to reduce their energy consumption the most. The scientists conducting the experiment had the local utility put out four different notices to homes in the area. One notice appealed to people's altruistic nature and just asked them to "please" reduce their energy consumption in order to save the environment. The second notice asked people to reduce their energy consumption in order to reduce their monthly billing. The third noticed asked people to reduce their energy consumption in order to conserve energy so that it would be available in the future for their children and grandchildren. And the fourth notice announced that their neighbors were all trying to conserve energy by reducing their energy consumption.

Then they watched what happened with energy consumption from each household. What happened was that only one of those four groupings actually reduced energy consumption after receiving the notice. And the group that did that was the fourth group that was told their neighbors were all reducing their energy consumption.

In other words, as much as we like to believe we are independent and act on our own logic, the fact is, we tend to follow the herd. We do what those around us do. And that has major implications for both whether or not we will follow a whole food, plant-based way of eating and also whether or not we can convince others to follow this way of eating. For example, what if instead of focusing energy on "converting" a friend or family member, we focused on a group of people such as a church congregation or a softball team?

Think Rip Esselstyn and what he did with the Engine 2 firehouse for example. One firefighter might not have done it on her own. But a whole firehouse of firefighters might once the idea has been presented to them. And in fact, a whole firehouse did.

When I think about it, I realize that I needed the Eat Smart Live Longer Club in order to do this. I would not have done it on my own. I'm thankful every day for the fact that we made the decision to move here back in 2011. Had we not moved here, then I would not have found this club (or they would not have found me), and I would still be overweight with lots of problems (assuming I'd still be alive).

Now, I'm sure there are some who will read this and declare, "I'm doing it by myself." But are you really? Would you or could you do it without Facebook and the communities that it builds for example? Could you or would you do it without blogs like this and webinars and conferences and so on?

We are both social animals and animals who follow the herd. It's in our biological nature. And that's why eating whole plant-based foods can become a movement. As more and more people do it, more and more people will join in. For those who do not live in a community where there are others eating this way, it can be of value to search out those who are and to form a club or a group to do this. It will be rewarding not just to you but to those who join and those who are exposed to those who join.

J Lanning Smith
August 25, 2018